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Nikon goes to the wall

Don’t worry Nikon hasn’t gone bust or anything, they’ve just launched a new digital camera with a twist you’ll like, and every other digital camera manufacturer will no doubt copy.

At Urban Giants we are always on the look out for new design ideas. Nikon have recently launched the Coolpix S1000pj & Coolpix S1100pj, which feature built-in projector. This means you can take your shots and then project and display them on any surface you like (just about). This saves you having to huddle around the back of your camera, passing it around, or hunting for your cables and laptop to transfer it for display. It’s also an interesting alternative to the digital photo frame, providing it has a setting to animate a slideshow of your shots to the projector?!

The Coolpix S1100pj even comes in Urban Giants brand colours!

Nikon Coolpix S1000pj

Nikon Coolpix S1100pj

The Nikon Coolpix S1000pj & Coolpix S1100pj also allow you to shoot video in HD 720p, which would be a good use for the projector.

The advert for the S1000pj is terribly corny and will make you cringe, but it demonstrates the product reasonably well…  “OK ladies, say cheese”.

I think this concept is a good design idea, and would be interesting for commercial creative purposes, and possibly exhibitions. Over the year I think we’ll see a lot more cameras with built in projectors, or mini pocket projectors you can plugin to your camera. There are mobile phones with built-in projectors going on sale in Japan as we speak.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

ASA march on with a CAP on online marketing

You may or may not already be aware of the ASA (Advertising Standards Authority), but come March 1st you certainly will be.

The ASA already control and enforce the advertising codes of conduct and advertising practice’s permitted within traditional advertising and marketing platforms, such as TV advertising, magazines and printed publications. Their role is to ensure that advertising is honest and trust-worthy.

Until now there has been no real control over promotional material on the internet, and no regulations, codes of practice or guidelines as to what is and isn’t appropriate for online based marketing and advertising campaigns. The only thing regulating online advertising was your own conscience and morals, which has led to a large amount of abuse and resulting distrust in online advertising.

At present the ASA remit online only includes paid-for ads (such as pop-ups and banner ads) and sales promotions wherever they appear.

But from March 1st, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children. Journalistic and editorial content and material related to causes and ideas – except those that are direct solicitations of donations for fund-raising – are excluded from the remit. All of which should be a good thing for Urban Giants Design, and other honest creative agencies like ours which will be welcoming the changes.

According to the ASA official website, the new remit will ensure the same high standards as in other media and will cover:

  • Advertisers’ own marketing messages on their own websites
  • Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter
  • Marketing communications on all UK websites, regardless of sector, type of businesses or size of organisation.

For creative agencies and online marketing companies, you would benefit from reading the CAP (Committee of Advertising Practice) website or  the article featured on the ASA website.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

Intelligent inks for print based marketing

At Urban Giants Design we develop branding strategies and marketing campaigns across both print and digital based promotional platforms to help our clients reach the correct audience, efficiently and effectively. Over the past couple of years we’ve seen a significant shift in the way in which markets react to different advertising mediums, which has been largely influenced by the intelligent development of social media marketing campaigns. This has led to a noticeable and progressive decline in traditional media routes, such as newspapers and magazines. At Urban Giants we still feel that there’s an important role for print based marketing communications, and we love the tactile feel you can obtain with print.

Print can be intelligent too, providing you are creative and aren’t dismissive to it’s existence and role. To prove this we’ve found some recent work from BBR Saatchi & Saatchi, Israel, which we think is very clever indeed…

Shikun Binui Solaria by Saatchi & Saatchi

Shikun Binui Solaria by Saatchi & Saatchi

The print based advertising is for a Solar energy company, and is intended to raise awareness of the benefits of solar power. It is therefore a very clever use of printing techniques and ink knowledge to illustrate this exact power, albeit on a much more trivial scale. This is something which just wouldn’t have anywhere near say same impact and level of creative intelligence, if it was to be created using digital techniques. Obviously social media platforms help to spread the word as a viral reaction to it, as with this blog post, but the genius lies with the original concept and print.

There are intelligent inks which could be used to create some very inspiring and powerful print based marketing campaigns, which designers are probably not aware of, or choose to ignore in a quest for digital dominance.

Thermochromic Ink
As the name would suggest, these inks react and change according to temperature. When the inks are below the activation temperature they are clear/invisible, however, once the temperature exceeds the activation level the colours appear. Once the temperature falls again then the colours return to their clear states.

Thermochromic ink’s would be perfect for using in advertising campaigns for a warming drink, hot water bottles, summer holidays etc. Imagine a holiday brochure which is only visible at warm temperatures to remind you of how it would feel to be on holiday whilst your reading them!

Photochromic Ink
This is how I believe the Saatchi & Saatchi advert above must have been created. These inks remain invisible until they are exposed to a UV light, such as sunlight. Once exposed the colours appear, as in the example pictured above.

There are other printing ink technologies which glow in the dark, or react to water or other liquids.

So next time you are looking to produce some advertising or marketing for a client, don’t forget about print!

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Brands arrrrrrrgh cool

At Urban Giants Design we specialise in brand identity design and developing brand strategies across both print and digital media for a multitude of different companies. In design every day is different, and every project is different, producing a lot of very corporate, commercial and serious brands across a wide range of commercial sectors.

Over the Christmas period the Urban Giants Design team were approached by a good friend of ours to create a brand identity for the local angling club, Hartlepool Pirates. We thought it would be fun to produce and give us a little creative break from the more serious side of the business, so we accepted the branding challenge!

We like to create brands and logos which really reflect the companies and people behind the brand, along with a pictorial and iconic explanation of what they are all about, and what they intend to deliver. With the logo design for Hartlepool Pirates we were keen to follow the traditional pirate feel but with a few subtle little twists to get you hooked.

Hartlepool Pirates Brand Identity

Hartlepool Pirates Brand Identity

We’ve taken the original and classic Jolly Roger and substituted the swords or bones for fishing rods. Then we’ve illustrated an iconic pirate bandana which also doubles as a fish, which is a touch more subtle. Following that, we have selected a typeface which falls inline with the pirate period, but which has a feeling of waves and seaweed to it.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Los Logos brand design book series

At Urban Giants Design we specialists in brand identity, branding, brand guidelines, brand strategies, logo design and corporate identity. As you can probably tell, we love branding.

As brand design specialists we are always on the look out for creative inspiration, unusual designs, original concepts and great use of typography. This can come in many forms, real life, onscreen productions, the internet, but often the most interesting and personal inspiration comes from great creative books. There are many design books out there, many of which feature stale and unimaginative work which struggles to push the boundaries of anything really. Then every now and again you find a book which is packed full of truly inspiring ideas, rich with envious levels of creativity, such as the Typography Now series in it’s day.

Over the festive period I treated myself to a beautifully produced hardback copy of Los Logos 4. I’ve wanted this book for a little while but wanted to have a look at it before purchasing, so it was strange to discover that this was literally the only design book left on the shelf in Waterstones in the Metrocentre when I went in – it’s like fate!

Los Logos 4 Branding & Logo Design Book

Los Logos 4 Branding & Logo Design Book

The book is really worth it’s weight in Pantone gold, as the outer cover suggests. It’s packed full of impressive, intelligent and highly creative brand identities which drown you in inspiration and envy in equal measures. If you find yourself needing a creative revival of the senses to kick you on another couple of gears, and you love all things branding, typography and illustration, then this is definitely the book for you. I just can’t stop looking through it. It’s also a fantastic design book for the dedicated graphic design students aspiring to be brand connoisseurs of the future.

I love this book so much I immediately ordered the rest of the series from Amazon; Los Logos, Dos Logos and Tres Logos, all in delightfully indulgent hardback versions. A bit backwards in process I know, but  I’ll be inspired non the less by the arrival of the previous versions.

This amazing Los Logos book series can only serve to be a great investment for the Urban Giants Design studio, and inspire the design team to continue to create intelligent brand identities for our clients.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

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