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The Turner Head Prize goes to…

At Urban Giants Design we like to encourage our clients to be creative and get out there and make an impact through something different, either through traditional media or social media marketing. We are currently delivering social media seminars at Business Link’s Start Your Business Events where we discuss just that, demonstrating how big brands such as Ikea and Levi’s use simple but clever ideas and a mixture of on and offline marketing to create a giant impact.

It’s easy for small businesses to think, ‘well these are big household brands, how can my small business do something like that?’, but you’d be wrong to think that. These ideas are generally very low cost, they use existing technology, and best of all other people do the advertising for you in the end… all you need is a little creativity.

Local luxury lingerie designer, Michelle Taylor from Tallulah Love, has demonstrated just that with her recent flash mob style hijacking of the Turner Prize at Gateshead’s Baltic art gallery. Well, maybe more flasher mob to be fair, ha ha!

Tallulah Love Luxury Lingerie

Tallulah Love Luxury Lingerie

The Tallulah Love Luxury Lingerie team set about creating a PR promotional stunt which would get people talking about their brand through word of mouth, Twitter, Facebook, YouTube and through mobile technology. It is a giant accolade for the region and the Baltic to secure the hosting of this years Turner Prize, as it’s such a high profile creative event, with a high profile media presence to match. So, if you can engineer something creative around it’s launch then that would be ideal… and that’s exactly what Michelle had planned.

She gathered together a group of young female models by recruiting through friends on Facebook and Twitter (all of which were capable of keeping a secret! Which was vital.) and planned a flash mob style fashion show at the opening of the Turner Prize 2011. For those who don’t know, flash mobbing is where you get a group of people to turn up to a public location and then they perform a routine to the public, such as singing or dancing usually, which was recently made most famous by T-Mobile TV advertising.

Each model was briefed (pardon the pun) and then given a set of lingerie form the Tallulah Love range. A big red bus was then sourced to transport all of the Tallulah’s to the location on the night.

The Tallulah Love Bus

The Tallulah Love Bus

Clues and teasing messages were given by the Tallulah team through their social media sites, such as Twitter and Facebook, hinting as to what was planned, when, but not where. Readers and followers had to stay tuned to discover more clues, and finally where the location was on the day. If the location was leaked too early then the promotional stunt wouldn’t have worked as the element of surprise would have been lost. This generated more followers, and along with it people discussing the Tallulah Love brand name across the social media platforms, increasing brand awareness as a result.

Once the event grew closer the location was revealed, Michelle and the team boarded the bus to travel to Gateshead’s Millennium Bridge to cause a stir. Once there the models strutted their stuff wearing nothing but Tallulah Love Luxury Lingerie and a cheeky smile, catwalking across the iconic Millennium Bridge and outside the Baltic art gallery. The models were also accompanied by Newcastle based musicians ‘My other Life band’ who providing the love themed backing tracks to the performance.

Tallulah Love on Gateshead's Millennium Bridge

Tallulah Love on Gateshead’s Millennium Bridge

Tallulah Love Models outside The Turner Prize 2011

Tallulah Love Models outside The Turner Prize 2011

The event caused quite a stir both inside and outside the Turner Prize 2011 launch event, with many people not only talking about Tallulah Love Luxury Lingerie, but photographing and videoing the promotional stunt to send to friends and upload to social media sites, in addition to texting their friends. It also generated much media interest through, newspapers, magazines and TV coverage. The event also coincided with the launch of Tallulah Love’s first promotional video launch… http://youtu.be/p9r0ndpFjaw

So it just goes to show you that you don’t have to be a massive household brand to create a giant impact, all you need is a little bit of imagination and planning. Well done to Michelle, the Tallulah Team and all of the models involved for braving the cold for the greater good! A fantastic campaign and a giant impact! Hopefully this will inspire more of you to think and create something a little different.

 

At Urban Giants Design we like to encourage our clients to be creative and get out there and make an impact through something different, either through traditional media or social media marketing.

Michelle Taylor with the Tallulah Lovelies

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

Marketing the Art of 11 – A Giant Compliment

Urban Giants Design were recently selected to design the branding and promotional marketing material for this years Marketing the Art of event at the Sage in Gateshead – 10 November 2011

 

MTAO11  Brand indentity

MTAO11 Brand indentity

 

 

 

 

We were delighted and flattered to have been selected to brand and provide marketing support for such a high profile event in the region.

Urban Giants were asked to develop the brand identity for this years event, and develop the brands image with a new twist for the supporting marketing material. We have designed and been involved with the brand identity, flyers and leaflets, advertising for printed publications, digital advertising banners, Twitter page design, event brochures and booklets, event stage design (with Spacecraft Events), digital presentation templates and the website design (supporting Koodoo Creative who did the programming).

 

 

 

MTAO11 Website (design only)

MTAO11 Website (design only)

The event this year has a digital focus, centring around brand positioning across digital platforms, social media marketing, mobile technologies and developing new technologies. It’s a creative event at the cutting edge of technology and marketing, aimed at inspiring and opening the minds of creatives and general business owners alike.

For more information on the event:

Twitter: @Marketingartof
Website: www.marketingtheartof.com

We look forward to seeing you there!

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

Free Business Advice for Startups

SYB EventsUrban Giants Design are again proud to be part of the Start Your Business Events series hosted by Business Link. This is the third or forth year we’ve been selected to be part of this event series as an advisor and to deliver free creative seminars, and we love helping and supporting new business startups within the region.

The event is free and designed to give free advice across a range of business support subjects and areas, to anyone who is looking to start a business, in the process of launching a new business, or a young business which would like some support to develop. Experts can advise you on anything from finance to logistics.

Our role at the event is to provide you with free advice on how to create a company name and the things to consider, designing and developing your brand, brand protection, identifying and profiling your customers, advertising and marketing ideas, marketing strategies, website design and development, social media marketing… basically anything to do with design, marketing or promoting your business. We’ll just sit with you and have a real good chat about your business and things you need to think about and consider, what you realistically need in place to launch and then how to stage your marketing as you grow.

In addition to our advisors role, we have also been selected by Business Link to deliver a short seminar on Social Media Marketing for your business. We cover what social media actual is, open your mind to what it’s actual potential is and what it can be used for, and how that actually impacts on your business. No jargon, no magic, just good honest advice… that’s just the way we work.

Two weeks ago the first of the four events was held at Sunderland’s Stadium of Light, where we spoke to a lot of fantastic people with some really exciting business potential, which was a pleasure. One of those people said this about us ‘10 mins with Urban Giants today, and i learned more about marketing and reaching out to customers than I have in the 5 years on my own.’ which is a nice thing to hear!

This Saturday is the second event of the series, which is being held at Newcastle Civic Centre. The event runs from 10am til 4pm, so feel free to call down and pick some brains, including ours, and to really find out what to do to get your idea off the ground and made into reality. We look forward to meeting you there!

If you can’t make the event then there are two other events, in Alnwick and Middlesbrough, which you can discover more about by visiting www.sybevents.co.uk.

If you can’t make any of the events, feel free to give us a call to arrange a meeting to discuss your new business on 0191 377 0933

We look forward to seeing you there!

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

New brand identity spreads it’s wings

Urban Giants Design were recently approached to design a brand identity for a new hair & beauty salon based in the north east. Initially we were asked to assist with brand name generation around a concept/theme and then to design the logo and branding to communicate that through.

The concept was set around creating angels and heavenly relaxation, along with a feeling of bliss and purity. We set about researching other salons with a similar theme and words associated with the chosen concept, to ensure that we created something unique and without any brand clash issues. Finally we established the name ‘Seraph Hair & Beauty’, which is the highest order of angels which sat above the throne of God.

Once the brand name had been established, we then set about the difficult task of trying to design a logo which represented the Seraph concept, but which also communicated the business itself, which is hair & beauty. We wanted to do this in a modern and clean way, avoiding all of the cliched cherub like representations you might expect. As you can see from the brand sample below, we did this by combining expanded wings with the natural flow of hair, complimented by a halo. The head brand device was printed in metallic Pantone Gold to help give that special heavenly feel to the stationery and print promotion.

Seraph Hair & Beauty Brand Identity

Seraph Hair & Beauty Brand Identity

The brand identity was then translated through to store signage for the front of the salon, internal signage, stationery, flyers, advertising, loyalty cards, price lists and other promotional material, with a view to developing a website in the near future backed by a social media presence.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

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