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Business Generator Brand Identity

Branding specialists Urban Giants Design were recently selected as the preferred creative agency to design a new brand identity Business Enterprise Group’s latest development, Business Generator.

The Business Generator concept is based around business networking style events, with a commercial focus on improving and developing supply chain networks. The Business Generator team’s role is to ensure that they are the key facilitating connector or catalyst between two organisations or businesses, helping to connect a chain which may not have connected by any other means. A service and contact generation opportunity which is vital to a lot of businesses.

This specialist focus on supply chain development is something we at Urban Giants Design were keen to communicate as part of the logo design and development.

The Business Generator Brand Identity & Logo Design

The Business Generator Brand Identity & Logo Design

As you can see above, we designed the brand identity using chains as the brand device. The orange core of the device has been arranged to form a lowercase ‘g’ character, for ‘Generator’. This central element then performs as a key connecting element between two other chain links, which are represented in grey. The visual communication of which then becomes clear, in that Business Generator acts as the essential connecting role in the supply chain between two businesses.

The supporting typeface was then selected to compliment the clean engineered feel of the logo device, with it’s slightly condensed yet open character design.

The brand was then worked into a flexible family identity, which allows for ease of application across a multitude of materials, allowing for application on black, orange and white backgrounds.

The new brand identity is set to be rolled out across both printed and digital marketing material in the coming days/weeks, along with a social media presence.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Best Twitter Marketing Campaigns

Following the success of our previous seminars and workshops, Urban Giants Design have been selected to deliver another social media marketing seminar this Wednesday at the Stadium of Light in Sunderland, as part of the free business event ‘Sunderland Business Generator‘. Our seminar this time is focused on ‘Twitter for Business‘, where we’ll be focussing on what Twitter actually is, cutting through all of the technical jargon to tell local business owners what it’s capabilities are, and fundamentally how it can help their business.

So in light of this pending social media seminar, we thought we’d take a look at, and reflect on, what we think have been some of the best Twitter marketing and advertising campaigns to date to get your creative minds working.

Best Twitter Marketing Campaigns

Twitter originally started it’s life as an internal communications system at podcasting company Odeo. It’s transition into a global phenomenon started when it was released for public use in July 2006, and it’s powerful communications platform has changed the way in which we do business ever since. The astonishing thing for us is that it’s one of the most powerful forms of advertising available, with an instant response, access to millions of potential customers and businesses, yet it’s completely free!

So Let’s have a little look at a few of our favourites, or what we feel are the most creative. (in no particular order)

iSpy Levi’s Campaign

The iSpy Levi’s campaign is something we’ve reported on before, and was originally launched in 2009, but it’s remains one of our favourite Twitter marketing campaigns due to the originality and creativity. Watch the video below to see how Levi’s used Twitter as a marketing platform to reconnect and engage with the young audience they were appearing to be losing.

Mercedes Benz Tweet Race

Mercedes have always had a strong advertising presence and have adapted to the world of social media marketing as you would expect.

Cars are often the subject of tweets around the world and the topic of conversation, for example a sneak peak of Lamborghini’s concept for their new Urus 4×4 was released by the manufacturer on Twitter this morning.

Mercedes have taken this a massive step forward however, with the launch of their Tweet Race campaign, where tweets are converted into power as part of a four way race. It’s an unbelievable idea and a fantastic piece of technology linked to the Twitter platform. Just watch the video to see how it worked and the impact it had.

And as a little bonus, here’s how Mercedes used Twitter to spoil their owners during the busy Christmas period. A little over the top if you ask us, with some obvious flaws it has to be said, but a creative use of Twitter non the less to gain a lot of precious media coverage.

Volkswagen Twitter Zoom

This Volkswagen Twitter campaign is based on a similar concept to that of iSpy Levi’s above, in that tweets lead you to a live prize treasure hunt on the streets. However, the twist with this campaign is that the tweets are linked to a zooming map which reveals the location of the festival tickets.

Scrabble Tweet

Twitter used in a rather fun and cute way to promote the new Scrabble game, Scrabble Trickster. A good idea.

If you’re a business owner in the North East of England or thinking of starting a business, why not come and see us this Wednesday for free at Sunderland Business Generator. We will be not only delivering the free seminar, ‘Twitter for Business’, we’ll also be giving people advice on branding, brand identity, design, marketing, promotion, advertising, website design, social media marketing, and anything creative.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

Brand means business

Urban Giants Design were recently selected as the preferred creative agency to deliver design and branded marketing material by North East giants Business & Enterprise Group (BENE) for a new business development initiative, The Business Partner.

Business & Enterprise Group The Business Partner is designed to provide primarily SME’s with a key specialist figure or team who can analyse and identify potential growth, development or improvement opportunities for your business, backed by a clear plan of how to achieve those goals, along with the guidance and backing to facilitate the successful completion.

Urban Giants Design were commissioned to design and develop a range of branded elements and a suite of promotional marketing material to launch the new Business Partner initiative. The branding has to be accessible to all commercial sectors, any type of business, along with any size of company. It also needs to consider that the Partner may provide expert assistance on Finance, Sales & Marketing, Core Business, or even Service & Operations. So the brand needed to be flexible and explore the complexity of business and the amount of elements which come together to create the bigger picture.

The range of branded marketing material included A4 document folders, A4 fact sheet inserts, promotional flyers, exhibition design & popup banner stand, along with a look and feel concept for a promotional website.

The Business Partner - Brand Identity (Logo)

The Business Partner – Brand Identity (Logo)

The Business Partner - Strapline & Brand Texture

The Business Partner – Strapline & Brand Texture

The Business Partner - Branded A4 Document Folder & Insert

The Business Partner – Branded A4 Document Folder & Insert

The Business Partner - Branded Document Folder

The Business Partner – Branded Document Folder

The Business Partner - Branded A4 Promotional Inserts

The Business Partner – Branded A4 Promotional Inserts

The full range of branded marketing material was designed and developed to be consistent through use of colour, typefaces, layout, shape and texture, establishing uniformity and instant brand recognition. The brand for The Business Partner is also designed to visually add to the existing Business & Enterprise Group range of brands and sub-brands.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

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