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New Brand Identity Road Tested

We’ve had a diverse range of branding, design and digital jobs in over the past few weeks at Urban Giants Design, which is exactly the way we like it.

This week we’ve developed a brand identity and logo design for a new North East based motorcycle training academy, called Bud’s. We were kindly recommend as a result of previous work, which is always a flattering way to obtain work, for which we are grateful.

The client brief for the proposed development of the brand identity for Bud’s Motorcycle Academy was clear, if a little challenging. They required a logo which communicated motorbikes, but could not suggest or hint at any particular type of bike. The reason for this is clear, in that they train riders on anything from mopeds, through to classic bikes, harley’s and sports bikes, so they didn’t wish to favour any more than the other.

As always we wanted to create something simplistic but rich in communication, using vector based artwork for maximum flexibility of application, so we set about sketching, doodling and creating little storms in our brains. The resulting brand identity we feel answers the brief well, clearly depicting the rider and bike from above, without a hint as to the type of motorbike itself.

It can then be applied to specific bike types and styles as part of a tailored marketing campaign.

Bud's Motorcycle Academy

Bud’s Motorcycle Academy

Bud's Brand Identity

Bud’s Brand Identity

The client is extremely happy with the design of the logo and is in the process of applying it to their own marketing materials.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Redecorating a Barron site

Urban Giants Design were recently approached by North East based property and decorating services specialist, Barron Decor to redesign and redevelop their online brand presence and social media platform.

Barron Decor already had a small promotional website which they had quickly outgrown and no longer reflected their business quality, capabilities or service range. So our initial task was to design and develop a new website using or own custom built content management system. It was important to provide Barron Decor with the opportunity to shout about their services, show off examples of their work, provide good honest testimonials from real clients, and to make it easier for people to get in touch.

Website: www.barrondecor.co.uk

Barron Decor Content Managed Website

Barron Decor Content Managed Website

Our content management system allows them to remain up to date with easy to access tools which can simply change page content in seconds or minutes. It also provides Barron with the flexibility to grow and develop without issues, as the CMS has the functionality built in for them to add and remove pages and sections whenever they like with ease, even allowing them to grab and reorder menu items.

The other important aspect to the build was to increase Barron Decor’s rankings within popular search engines, such as Google. This is achieved through better website coding and SEO, with search engine manipulation tools built in to the CMS for the ability to constantly adjust your response. In addition to this, the CMS also features Google Analytics and website statistics to track the impact.

Tactile image slider functionality has also been built into the content management system for Barron Decor, which allows them the opportunity to create individual image sliders, assign them to any page they wish and upload images with ease. This gives a nice visual feel and a lift to the content pages of the site, whilst demonstrating their commercial capabilities. This is then backed up with a custom built gallery, which allows Barron to add projects, complete with professionally animated photographs, and the ability to include descriptions either for individual photos or for a complete project. Users can also ‘like’ their work from the project gallery through Facebook.

Barron Decor website detail

Barron Decor website detail

In addition to the CMS driven website we designed, we also branded and setup a social media marketing platform for Barron Decor, using a WordPress blog for latest news, trends, thoughts and developments, along with Twitter and Facebook to provide more diverse communication with their clients and more opportunities to raise brand awareness and establish new connections.

Twitter: www.twitter.com/barrondecor

Barron Decor on Twitter - @BarronDecor

Barron Decor on Twitter – @BarronDecor

Barron Decor’s new website and social media sites have now launched, offering services from painting & decorating, through to fitted kitchens, joinery, windows & doors, and wooden flooring solutions.

Website: www.barrondecor.co.uk
Blog: www.barrondecor.co.uk/blog
Twitter: www.twitter.com/barrondecor
Facebook: www.facebook.com/barrondecor

For further information on our website design services or our custom built content management system, please contact us to see how we can improve or develop your online presence.

If you’d like to discuss how social media can help your business, and how to really get the best out of it then let us know as we’d be glad to help you.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

 

 

Twitter Tricks & Tips for Business

Over the last few years Twitter has been a developing social media technology which has woven it’s way into most businesses marketing strategies and daily activities.

Often businesses adopt a Twitter account because they wish to sell more to the public or other businesses. But Twitter is actually much more than this, and using it for sales only can be off putting to others. In todays society nobody likes to be sold to constantly, they wish to shop based on trust, relationships, brand loyalty and recommendations from others.

At Urban Giants Design we like to give our clients as much help and support as we can, so we thought we’d give you a few free tricks and tips to improve your Twitter accounts and expand your mind to what it’s capable of.

Pitching Yourself as an Expert

One way to build brand loyalty is to establish yourself as an “expert” in your field. You can build this reputation through Twitter, by constantly providing people with information and knowledge surrounding your subject specialty.

Make a list of things you want to be known for and then constantly write about them.

Use Twitter as a PR & Promotions platform

If you have any good news about developments in your company, new staff, charity work, new contract wins, new product launches etc then let people know.

Another great tip is to follow local and national press publications, trade press, radio shows, news networks and local TV news stations. Have a look through your papers and trade press to discover who the business editors are, then find and follow them on Twitter and say hello. Journalists are always looking for news and stories, so if you build a relationship with them through Twitter you may well find your latest news in the press too just from sending a tweet.

Twitter’s search and advanced search facility

Twitter has a built in search facility which is very handy if you open your mind to it’s capabilities…

1. Use it to intelligently research – enter the keywords you require and save the search. Anytime anyone enters a keyword in lists it in your search results, so you can keep an eye on breaking news on a specified subject.

2. Use it for customer service purposes – enter your business name or product names to see if anyone is talking about you or your products. If it’s good retweet it and send them a thank you tweet. If it’s bad you can tweet the an apology and then take the discussion offline to resolve it professionally, thus stopping it from spreading to thousands and becoming worse.

3. Using it to intelligently develop sales opportunities – For example, if you owned a broadband company you can search for “broadband problems”, “broadband issues”, “broadband not working” etc, which provides you with an opportunity to see anyone having a problem with their current provider and give you the opportunity to interject and offer your services instead… “I’m sorry you are experiencing problems with your broadband, is their anything we can do to help?”. You can also search for “broadband” and “broadband provider”, so if anyone is tweeting “Does anyone know the best broadband provider in this area” then you can reply with “We offer high speed broadband in that area, would you like more details on our services”. The search can also be tailored to an area through the advanced settings which may help further target customers.

Open Doors

Make a list of companies you would like to work for or with, that you know would love your services if they only knew about you. Then search for them on Twitter, or see if they have a twitter link from their website. Once you’ve found them, follow them and say hello. Out of general human noisiness they will have a look to see who’s just followed them. If you see them tweeting about something you are interested in or could advise them on, then reply and join in.

Hashtags

People often are a little unsure of hashtags, what they are and how to use them. They are simple really…

A hashtag is basically used as a flagging keyword or signpost. For example I might tweet about a new SLR camera “We’ve just seen the latest SLR camera from Canon, it’s great value with some fantastic features.” I haven’t mentioned the words ‘Photography’ or ‘Photographers’, but people who search for these terms may find my tweet helpful, so therefore at the end of my tweet I would add the hashtags #Photography & #Photographers so they could find it when using Twitters search facility.

In the North East of England we have a hashtag #NEFollowers , which is used to draw attention to tweets which are of any interest to people from the area, such as big events or news etc. Check out your local tweets to see if you have anything similar. At Urban Giants we also initiated the use of #NECreatives for drawing attention to any tweets which are of interest or benefit to North East creative agencies.

#Just #make #sure #you #dont #hashtag #everything like some people do.

Hopefully, the above tips and tricks have been helpful to you and will assist you in developing your social media marketing for your business, opening your mind to what Twitter is actually capable of. Hopefully this will also help us all to continue to share information to help each other, which is the way business should be done.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Who should manage your social media marketing?

Who Should manage your social media accounts?

Should you use a third party agency to manage your account for you?

To discover the answer, we must first fully understand the question.

At Urban Giants Design we know how powerful social media marketing can be for your business if it’s managed correctly.

There are many companies who will gladly offer to manage your social media accounts for you, writing content and posting your updates, but we aren’t really one of those. As a long term solution we don’t believe in managing your social media content, we firmly believe that the best person to do that is you, and we’ll explain why…

Often companies are attracted and tempted by the offer of someone else managing their social media accounts, as they don’t fully understand the technology and it’s capabilities, or they may feel that they don’t have time to do it. But think about this, would you send your PR or marketing agency to an important networking event to network for you? Would you send your PR or marketing agency to negotiate a new contract or pitch your company to a new customer? I’m guessing the answer is ‘no’, so why would you let them do this online?

Social media isn’t just a sales platform to make your customers and clients aware of latest offers, promotions and sales drives, it should be more intelligent than that. In fact people don’t take too kindly to sales only social media accounts. You wouldn’t walk over to someone you’d never met before and start the conversation with ‘Get 10% our products today’, you would initiate conversation, build a relationship and then introduce your offer. It’s exactly the same with social media, it isn’t called ‘social’ for nothing.

For example, you can use social media as a fantastic tool for conducting intelligent research through following the right sources, asking industry peers and your customers/clients questions, watching trends and following Journalists. You can discover the latest breaking news and developments, which can have a huge impact on your business, way before any other traditional news networks.

You can establish links and contacts with other people and businesses that you may not have been able to achieve by any other means. It’s often the case that social media accounts are ran by higher management and business owners, so you can access and connect straight to the people you want, rather than cold calling and getting nowhere. It’s just like networking, but without leaving your desk.

Social media also offers you the chance to improve your customer service and client/customer satisfaction rates, by giving you the opportunity to talk to your customers direct. Good feedback can go a long way on social media, and so can a ‘thank you for your business’. But equally, negative feedback can go just as far if you aren’t there to try to manage it.

Social media also offers you the chance to intelligently source new connection and sales opportunities through clever search facilities etc.

You can also us it as an opportunity to pitch yourself as an expert in your field, so everyone thinks of you when they need support in your area of business.

As you can see, promoting your latest offers and sales promotions is just a small fraction of what social media is capable of. You need to be personally connecting with others, discussing the latest developments, keeping your eye on the latest developments which may affect your business. The person best placed to do this is you!

Quite often we will be somewhere or being doing something as part of our business day to day operation and something newsworthy may happen, we need to be able to act on that immediately either through our mobile devices or via a laptop or desktop machine. If we  employed a third party agency to handle our content we’d miss out on so many opportunities, as they wouldn’t be there when it happens, the moment will pass or they would have to travel to where you are in order to make the most of the opportunity.

You would have to educate the third party agency on what to research and watch, who to engage with and what to report on. They may not deem something to be important, however to you it maybe an opportunity to change the dynamics of your business forever.

A third party company would have to contact you multiple times a day to get the most return for your business, but of course they have you on a 3 day monthly retainer, which just isn’t going to work in the long term.

At Urban Giants Design we firmly believe that you are the only one who can truly get the best out of social media marketing for your business. Therefore we spend our time ensuring that your social platforms are setup to be as efficient as possible, dynamically feeding content from one to the other, saving you time and effort. We take the time to train you in how to really use social media sites, what their capabilities are, and just how easy they are to use once you know how.

Social media sites are fast, easy to use, provide you with an instant response and can be accessed from your pocket. Once you understand the technology properly and know what is newsworthy content, then you soon realise just how powerful social media is for your business. Put it this way, what other marketing platform allows you to contact thousands of people instantly for free from your mobile phone or computer? The answer is nothing!

When used intelligently, social media converts your dead time into profitable activity, using it when maybe you’re waiting for a meeting, having your lunch, travelling or at an event.

Third party companies can be used to supplement your social media input, with additional stories and offers, but primarily the account should be managed by you. It’s often a good thing for the third party creative agency to initially launch your blog and input content for the initial short term launch period, with a view to easing back with a clear exit strategy with progressive hand over to yourselves. This way you can feel comfortable that you know what and how to write, as it’s easier once you’ve seen clear examples of how it should be done, as it’s often the mystery and the unknown which scares people the most with social media marketing.

If you intend to keep your social media marketing internal, just ensure that the person who manages the account knows your business well, they have the power to make decisions, they’re regularly briefed or have access to everything that occurs in the business, they aren’t going to damage your business and they know how you intend to grow and develop. Often companies can give their social media accounts to young junior staff thinking that “they know the technology best”, but the technology is easy to learn, it’s the business experience and one-to-one interaction that makes the difference.

A few things to consider, but we know who we trust our online reputation to… us!

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

The Employability Trust

At Urban Giants Design we’ve designed and developed branding and marketing strategies for a range of companies across a multitude of commercial sectors.

We’ve recently been selected to brand and creatively support a new venture which is set to make a giant impact within the East Durham area. The Employability Trust is a social enterprise company which is being setup to give people a chance to get a foot in the door of employment as a result of real industry standard training.

The Trust’s founder and CEO Bill Marley has a driving vision to provide individuals of East Durham and the surrounding areas with the necessary training required to establish themselves within a highly competitive market, through instilling the world-class skills he has developed over the last 35 years. Bill has been privileged enough to have worked with a multitude of automotive giants, such as Toyota, Peugeot and Nissan, in addition to working with Caterpillar, MFI, Black & Decker and NSK across the food, woodworking and manufacturing sectors.

Bill is keen to share his mission to promote best practice, share knowledge, improve communication at all levels, and is very passionate about the development of young people.

The Employability Trust currently occupies a 1,500sq ft industrial unit with Peterlee’s industrial estate, capable of facilitating a wide range of remedial work and production line tasks, in addition to their storage facilities.

Our job was to design and develop a brand identity for The Trust in addition to a multitude of printed and digital based marketing materials, such as banner stands, brochures, corporate stationery, social media marketing and a CMS driven promotional website.

As part of a phased development, initially we have designed and developed the brand identity, encompassing the underlying values of the Trust. We were keen to communicate the main aim of the trust, in that they give you the ability to gain employment, which we’ve achieved through the separation of the word “Employ-Ability” and the introduction on an approving tick symbol.

Employability Trust Brand Identity

Employability Trust Brand Identity

The brand uses a clean, efficient layout, which reflects the way in which the Trust will operate. The typeface selected also communicates the same values with it’s clean, open style. The introduction of green within the corporate colour palette is intended to give a positive feeling, with a “go” attitude, reflecting the fresh start and new talent involved in the process.

The brand has then been applied and translated through to corporate branded stationery, brochures and promotional banner stands for trade shows and exhibitions. The printed marketing material features actual photography from the Trust’s unit, documenting the first cohort of dedicated team members to enrol within the Trust, which was an important feature.

Employability Trust Brochures

Employability Trust Brochures

Employability Trust Promotional Banner Stand

Employability Trust Promotional Banner Stand

The Employability Trust has just launched and has already secured commercial contracts with book publishing giants, and internationally renowned manufacturing companies. They have also received commercial backing from a multitude of large corporate companies and organisations.

Bill continues to engage local and regional companies with a view to facilitating and outsourcing production tasks on their behalf. The Trust also continues to seek your support with the donation of equipment and materials, from paint through to IT equipment, office furniture and manufacturing machinery. So if you or anyone you know would like to support a fantastic cause within the region, boosting employment, please contact The Employability Trust on 0191 587 9797 for further details.

The new brand identity is set to be rolled out across both printed and digital marketing material in the coming months as part of a phased development, along with a social media presence and corporate website.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

Business brand identity is full of plus points

Urban Giants Design have recently been selected to design and develop a brand identity for new business events venture ‘Business Plus‘.

Business Plus has been developed by business support giants Business & Enterprise Group, with the view to providing knowledge rich events full of additional information and guidance to increase the strength and confidence of the private sector.

We were asked to develop a brand identity which reflected the multifaceted nature of the guidance, skills and knowledge available, along with the concept of a multitude of ideas combining together to create a complete picture for your business. With advice from establishing and developing new contacts, increasing contract wins, developing your marketing strategy, through to raising and accessing finance, the event is intending to provide a full package of support.

As with any successful brand identity, we wanted to keep things simple with clear communication. The logo itself is a relatively simple concept, with visual hints towards the multifaceted approach. It has been design with flexibility to work against either of the three brand colours, or against the very eye-catching stripe design below, which will become a visual trademark of the brand.

Business Plus Brand Identity

Business Plus Brand Identity

With so many business support events around at the moment, we were keen to ensure that the Business Plus brand stood out from the crowd as a dynamic and confident proposal for your business, and not one for “playing it safe” with stale old information. With the style and colour scheme developed we think we’ve managed to achieve this whilst still retaining a corporate and professional feel.

In addition to the logo design itself, we also developed the design style for printed promotional based marketing materials such as brochures and flyers. Following on from our approach and mindset which led to the brand identity above, we opted for something a little more interesting and visually diverse as the underpinning template for all print based promotion.

Business Plus Brochure Design

Business Plus Brochure Design

Business Plus A4 Brochures

Business Plus A4 Brochures

After the design was established for print based promotion, we turned our creative attentions to the design and development of the brands digital presence through the introduction of a fully branded website driven by our own custom-built Content Management System, email marketing template and a branded Twitter account.

Business Plus CMS Website

Business Plus CMS Website

Business Plus CMS Website

Business Plus CMS Website

The new brand identity is set to be rolled out across both printed and digital marketing material in the coming days, along with a social media presence.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

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