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New banner stand designs are well fit

We’ve added a new project to our Urban Giants Design website portfolio which you might like to look at.

Nouveau Fitness are a long serving client of ours, working within the fitness and dance sector, delivering private classes in addition to community projects and government health initiatives.

We have developed a multitude of different design, branding and marketing elements for Nouveau Fitness, which include brand identity & logo design, corporate stationery, brochure design, promotional booklets, posters, adverts, website design & development, social media marketing, and popup banner stands to name a few.

Nouveau Fitness Popup Banner Design

Nouveau Fitness Popup Banner Design

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

 

 

Good use of digital creative technology or a grave mistake?

At Urban Giants Design we always have an eye out for emerging technology and new creative uses of technology and design, so we can therefore provide our clients with the best information possible.

Sometimes technology is used in ways that you can only stand back in ore and applaud, and other times technology is used for technologies sake with awful consequences. The starting point should always be, what’s the best way of communicating this information from A to B, and not how can we shoe-horn this technology in to the solution because I like it. Be aware of all the options and select the most intelligent way to solve your issue.

One thing that’s grabbed our attention in the past week has been the introduction of QR codes on gravestones. I can see both the positive and the negative viewpoints on this, and at present I’ve got to be honest the jury is still out for me.

QR Codes on Gravestones

QR Codes on Gravestones

 

For those who don’t know, QR Codes are those strange little square barcode looking things that are beginning to appear everywhere. These codes can be easily generated online using sites such as www.qrstuff.com, which is free. You can generate a QR code for just about anything, from a website link, to a YouTube video, through to a PDF document, which can be handy when used in conjunction with marketing campaigns where space is at a premium.

In order to read the QR code, you need a smart phone and a barcode reader App, such as RedLaser, which again should be free. You just open the App hold your phone over the barcode and click scan, just the same as taking a photo, and then it does whatever it’s supposed to do.

So, having said all of that, you can now picture the scene with people stood in graveyards with their mobiles out scanning gravestones. Spike Milligan famously said he wanted “I told you I was sick” writing on his gravestone, but I’ve never heard anyone saying they’d like a QR code on theirs?!

The QR codes are being used to point people to a website or social media platform which holds, information, photographs and videos of the buried individual so you can see who they really were. In someways I can see the good in this, but in others I just think that anyone who actually knew that person doesn’t need this, and it could easily be exploited for negative reasons, such as trolling.

Let us know your thoughts on the issue, along with any other strange uses of technology, via our Twitter account @UrbanGiants

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

Are Video CV’s the Future for Creatives?

At Urban Giants Design we are more than aware of the shift towards digital technology for marketing and advertising, with the constant social feeds buzzing around between our businesses forming an integral part of our daily routines. Is this platform therefore a good way to gain employment and deliver your CV? Well, it’s a mixed response and depends massively on your profession, along with how you do it!

In the creative sector it’s always been expected that your CV has to be just as creative as you are, demonstrating your design skills to stand out from the crowd whilst remaining professional. It’s a difficult task which very few other professions can appreciate and begin to understand, as to them an averagely formatted Word document is as professional and creative as it gets. A design CV is at least a well designed PDF brochure full of rich content and visual portfolio samples designed to sell you and your creative abilities, stretching right through to large adverts, boxes and packages that creatively spring open or house unusual things, interactive presentations and portfolio websites, messages on bottles and t-shirts… I’ve even heard of one individual printing his CV on a pair of pants!

We use social media marketing and video technology to develop engaging and rich content to launch brands, products and services, so why not brand, launch and social media market yourself, after all your a product that people may want.

The issue is over the years most Creative Directors and Design Studio Owners have pretty much seen it all, and it’s difficult to get your CV past the receptionist or the PA to the eyeballs that matter. … or is it?

As technology and the dynamics of the creative sector evolve, develop and regenerate then so should you. Forget the dated horrible phrase of ‘thinking outside the box’, use the box that people sit in front of all day… their Mac. As with any other format, if you’re going to do it you have to ensure you do it amazingly well, because if it’s amateur in it’s execution then you’ll be doing more damage than good. Practice first and make sure you know your technology well.

Here’s a few examples of those who’ve done it well and had the desired impact…

Marine Queraux

Victor Petit

Graeme Anthony

As with every successful campaign and creative idea, you will get the design sheep who will copy these ideas and bleat on through YouTube unashamedly pretending the idea was theirs, of which there are many, but the true designers are those who create the initial spark, generating the unique ideas and concepts that the weak minded can only imitate and follow. These are clearly people you wish to meet and hopefully employ.

Design for a reason, not for design sake… plan to be different, but plan to be you.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

 

 

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