As a designer and creative I’m always looking for something different and new to stimulate the senses and inspire me to stay creative. It’s interesting to see what other project briefs agencies are working on, and how they resolve creative issues.
Whilst I was searching around the internet the other day, I stumbled across an interesting project for Nike. The sporting brand giant commissioned design agency Wieden +Kennedy , along with sculpture Diem Chau to create an amazing box set featuring beautifully hand carved crayons.
A metallic set of 66 Crayola crayons provided the humble, raw base with which to carve out some of the worlds most famous football stars as part of a World Cup 2010 promotion. I didn’t know that you could even buy metallic crayons, so this amazed me before I’d even seen the carvings. Unbelievably, Diem hand carved nearly 70 detailed crayons in a staggering 18 days.
Wieden & Kennedy are a high quality creative agency with offices and design studios across the globe, and you can see why when you look at the quality of these presentation boxes, and the creative concept which sits behind it.
As a design agency owner, I can’t help but feel a sense of envy, as we’d love to be involved in a project such as this.
Following the success of these creative little figures, Diem Chau has been commissioned by others to create custom pieces based on the Crayola Crayon colour of your choice. Who knows, she may create one of you if you ask her nicely enough?! She’s a talented lady.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at email@example.com
T: 0191 377 0933
A: Durham, UK
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