This month Urban Giants Design were proud to be approached by London based environmental agency Action Sustainability, to create a new brand identity, along with branded promotional material and marketing collateral for a new sub brand of theirs due to launch – Green Dragons.
We were even more proud when we won the creative pitch against a selection of London based design agencies!
The Green Dragon brand will represent an elite group of large construction companies who will strive to source and develop an ‘eco-innovation pipeline’ of sustainable products, all linked to the construction industry. Big name organisations such as Sainsbury’s and Morgan Sindall have already signed up to the eco scheme, which looks set to have a giant impact on the sector.
The brand identity was developed with a raw, honest and genuine feel to it, with the feeling of construction and hard work. Elements of the Dragon were weaved into the typefaces characters to create a seamless blend between the two visual elements. The brand identity was then finished in green pantone to give it the iconic recycled feel.
In addition the the brand identity, we developed a look and feel to fit in with the existing Action Sustainability website for the Green Dragons sub brand element.
Whether you’re an established business or a startup entrepreneur, developing a powerful brand and marketing strategy can be cost effective and have a giant impact. If you would like to discuss the development of an offline or online brand identity and promotional brand strategy, please contact us.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at firstname.lastname@example.org
T: 0191 377 0933
A: Durham, UK
Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking