Branding – The Scone Bar, Richmond

Urban Giants Design were recently approached by a newly launched North Yorkshire based specialist Cafe & Bistro to design and develop a brand identity with supporting marketing and trading material.

The Scone Bar has opened its doors to the public this month within the beautiful North Yorkshire market town of Richmond, serving a range of specialist scones, in addition to sandwiches, snacks and hampers etc.

We have been approached to design and develop a brand identity to capture the ethos of The Scone Bar. Our brief is to design a brand which communicates a modern cafe born out of Edwardian traditions, underpinned by freshly prepared home-baked delicious food.

Initially we have designed a logo identity for The Scone Bar, which encapsulates the values outlined above, via a hand illustrated brand device with the font selection bringing together Edwardian heritage with a modern twist. As always we have designed the brand to be flexible within the corporate colour family selected, allowing it to work on both cream and purple backgrounds.

The Scone Bar Logo - Cream

The Scone Bar Logo – Cream

The Scone Bar Logo - Purple

The Scone Bar Logo – Purple

The rich colour set selected provides a feeling of quality and class, almost regal.
The logo and branding is now being translated through to a range of materials, including Menus, advertising, signage, packaging, promotional flyers, stickers, stationery, loyalty cards and a content managed website.
The Scone Bar - Menu Covers

The Scone Bar – Menu Covers

So, if you’re in the Richmond area, why not pop into The Scone bar in the market place and say hello.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk


T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

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