Business Plus has been developed by business support giants Business & Enterprise Group, with the view to providing knowledge rich events full of additional information and guidance to increase the strength and confidence of the private sector.
We were asked to develop a brand identity which reflected the multifaceted nature of the guidance, skills and knowledge available, along with the concept of a multitude of ideas combining together to create a complete picture for your business. With advice from establishing and developing new contacts, increasing contract wins, developing your marketing strategy, through to raising and accessing finance, the event is intending to provide a full package of support.
As with any successful brand identity, we wanted to keep things simple with clear communication. The logo itself is a relatively simple concept, with visual hints towards the multifaceted approach. It has been design with flexibility to work against either of the three brand colours, or against the very eye-catching stripe design below, which will become a visual trademark of the brand.
With so many business support events around at the moment, we were keen to ensure that the Business Plus brand stood out from the crowd as a dynamic and confident proposal for your business, and not one for “playing it safe” with stale old information. With the style and colour scheme developed we think we’ve managed to achieve this whilst still retaining a corporate and professional feel.
In addition to the logo design itself, we also developed the design style for printed promotional based marketing materials such as brochures and flyers. Following on from our approach and mindset which led to the brand identity above, we opted for something a little more interesting and visually diverse as the underpinning template for all print based promotion.
After the design was established for print based promotion, we turned our creative attentions to the design and development of the brands digital presence through the introduction of a fully branded website driven by our own custom-built Content Management System, email marketing template and a branded Twitter account.
The new brand identity is set to be rolled out across both printed and digital marketing material in the coming days, along with a social media presence.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at firstname.lastname@example.org
T: 0191 377 0933
A: Durham, UK
Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking