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Branding specialists Urban Giants Design were recently selected as the preferred creative agency to design a new brand identity Business Enterprise Group’s latest development, Business Generator.

The Business Generator concept is based around business networking style events, with a commercial focus on improving and developing supply chain networks. The Business Generator team’s role is to ensure that they are the key facilitating connector or catalyst between two organisations or businesses, helping to connect a chain which may not have connected by any other means. A service and contact generation opportunity which is vital to a lot of businesses.

This specialist focus on supply chain development is something we at Urban Giants Design were keen to communicate as part of the logo design and development.

The Business Generator Brand Identity & Logo Design

As you can see above, we designed the brand identity using chains as the brand device. The orange core of the device has been arranged to form a lowercase ‘g’ character, for ‘Generator’. This central element then performs as a key connecting element between two other chain links, which are represented in grey. The visual communication of which then becomes clear, in that Business Generator acts as the essential connecting role in the supply chain between two businesses.

The supporting typeface was then selected to compliment the clean engineered feel of the logo device, with it’s slightly condensed yet open character design.

The brand was then worked into a flexible family identity, which allows for ease of application across a multitude of materials, allowing for application on black, orange and white backgrounds.

The new brand identity is set to be rolled out across both printed and digital marketing material in the coming days/weeks, along with a social media presence.

We specialise in logo design, brand identity, corporate identity, brand design, brand strategies, brand roll out, brand guidelines, brand consistency and a brand new way of thinking. Can you tell we love branding? So, if you’d like to discuss your companies branding, please contact Urban Giants on 01429 277 604 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

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Following the success of our previous seminars and workshops, Urban Giants Design have been selected to deliver another social media marketing seminar this Wednesday at the Stadium of Light in Sunderland, as part of the free business event ‘Sunderland Business Generator‘. Our seminar this time is focused on ‘Twitter for Business‘, where we’ll be focussing on what Twitter actually is, cutting through all of the technical jargon to tell local business owners what it’s capabilities are, and fundamentally how it can help their business.

So in light of this pending social media seminar, we thought we’d take a look at, and reflect on, what we think have been some of the best Twitter marketing and advertising campaigns to date to get your creative minds working.

Best Twitter Marketing Campaigns

Twitter originally started it’s life as an internal communications system at podcasting company Odeo. It’s transition into a global phenomenon started when it was released for public use in July 2006, and it’s powerful communications platform has changed the way in which we do business ever since. The astonishing thing for us is that it’s one of the most powerful forms of advertising available, with an instant response, access to millions of potential customers and businesses, yet it’s completely free!

So Let’s have a little look at a few of our favourites, or what we feel are the most creative. (in no particular order)

iSpy Levi’s Campaign

The iSpy Levi’s campaign is something we’ve reported on before, and was originally launched in 2009, but it’s remains one of our favourite Twitter marketing campaigns due to the originality and creativity. Watch the video below to see how Levi’s used Twitter as a marketing platform to reconnect and engage with the young audience they were appearing to be losing.

Mercedes Benz Tweet Race

Mercedes have always had a strong advertising presence and have adapted to the world of social media marketing as you would expect.

Cars are often the subject of tweets around the world and the topic of conversation, for example a sneak peak of Lamborghini’s concept for their new Urus 4×4 was released by the manufacturer on Twitter this morning.

Mercedes have taken this a massive step forward however, with the launch of their Tweet Race campaign, where tweets are converted into power as part of a four way race. It’s an unbelievable idea and a fantastic piece of technology linked to the Twitter platform. Just watch the video to see how it worked and the impact it had.

And as a little bonus, here’s how Mercedes used Twitter to spoil their owners during the busy Christmas period. A little over the top if you ask us, with some obvious flaws it has to be said, but a creative use of Twitter non the less to gain a lot of precious media coverage.

Volkswagen Twitter Zoom

This Volkswagen Twitter campaign is based on a similar concept to that of iSpy Levi’s above, in that tweets lead you to a live prize treasure hunt on the streets. However, the twist with this campaign is that the tweets are linked to a zooming map which reveals the location of the festival tickets.

Scrabble Tweet

Twitter used in a rather fun and cute way to promote the new Scrabble game, Scrabble Trickster. A good idea.

If you’re a business owner in the North East of England or thinking of starting a business, why not come and see us this Wednesday for free at Sunderland Business Generator. We will be not only delivering the free seminar, ‘Twitter for Business’, we’ll also be giving people advice on branding, brand identity, design, marketing, promotion, advertising, website design, social media marketing, and anything creative.

If you want more information on how social media marketing can help you business, then contact the Urban Giants Design studio to arrange a chat.

www.urbangiants.co.uk
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Urban Giants Design were recently selected as the preferred creative agency to deliver design and branded marketing material by North East giants Business & Enterprise Group (BENE) for a new business development initiative, The Business Partner.

The Business Partner is designed to provide primarily SME’s with a key specialist figure or team who can analyse and identify potential growth, development or improvement opportunities for your business, backed by a clear plan of how to achieve those goals, along with the guidance and backing to facilitate the successful completion.

Urban Giants Design were commissioned to design and develop a range of branded elements and a suite of promotional marketing material to launch the new Business Partner initiative. The branding has to be accessible to all commercial sectors, any type of business, along with any size of company. It also needs to consider that the Partner may provide expert assistance on Finance, Sales & Marketing, Core Business, or even Service & Operations. So the brand needed to be flexible and explore the complexity of business and the amount of elements which come together to create the bigger picture.

The range of branded marketing material included A4 document folders, A4 fact sheet inserts, promotional flyers, exhibition design & popup banner stand, along with a look and feel concept for a promotional website.

The Business Partner - Brand Identity (Logo)

The Business Partner - Strapline & Brand Texture

The Business Partner - Branded A4 Document Folder & Insert

The Business Partner - Branded Document Folder

The Business Partner - Branded A4 Promotional Inserts

The full range of branded marketing material was designed and developed to be consistent through use of colour, typefaces, layout, shape and texture, establishing uniformity and instant brand recognition. The brand for The Business Partner is also designed to visually add to the existing Business & Enterprise Group range of brands and sub-brands.

We specialise in logo design, brand identity, corporate identity, brand design, brand strategies, brand roll out, brand guidelines, brand consistency and a brand new way of thinking. Can you tell we love branding? So, if you’d like to discuss your companies branding, please contact Urban Giants on 01429 277 604 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

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At Urban Giants Design we just love designing new brand identities and logos, so sometimes we get ideas of our own and just have to develop them to share with the world.

The ElevenMen brand identity is a football related brand we designed and developed after a little vision and a sketch we made. The brand uses negative space and the back of a football shirt to combine the ‘11′ and the ‘M’, capturing the sporting intentions at the same time. This brand identity is simple yet high in visual communication and impact.

The brand identity and logo design can be developed into any colour combination you wish with ease, so we can make it perfect for your needs or particular club!

The ElevenMen logo design and corresponding domain name, www.elevenmen.co.uk, are for sale.

ElevenMen brand variation on white

ElevenMen Football Logo

The logo design and brand feel would be perfect for a football lovers site, a football forum, a football supporters website, a football memorabilia site/shop, or a company which sells football merchandise and clothing.

The brand identity has been designed for ultimate flexibility of application for print, digital and clothing/apparel.

If you are interested in purchasing this ready made brand and are interested in launching your own football related business, then contact us to make an offer or discuss your interest: creative@urbangiants.co.uk

We specialise in logo design, brand identity, corporate identity, brand design, brand strategies, brand roll out, brand guidelines, brand consistency and a brand new way of thinking. Can you tell we love branding? So, if you’d like to discuss your companies branding, please contact Urban Giants on 01429 277 604 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

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At Urban Giants Design we love branding and logo design, and we also love to support the positive development of young people. So when we were approached to design a brand identity by a new Hartlepool based youth development program we were glad to be involved.

The Rifty Youth Project has been developed and launched in Hartlepool to provide social and educational development opportunities for young people in the area. The project is predominantly based from a bus, providing a flexible and mobile platform with which to engage and enthuse young people.

Our brief was to create a brand identity which reflected the fun, creative, positive and youth focused drive behind the project.

Rifty Youth Project Bus & Project Team

The Rifty Youth Project - Logo Design

We specialise in logo design, brand identity, corporate identity, brand design, brand strategies, brand roll out, brand guidelines, brand consistency and a brand new way of thinking. Can you tell we love branding? So, if you’d like to discuss your companies branding, please contact Urban Giants on 01429 277 604 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

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Mini are always at the cutting edge of marketing across the globe, with inventive new ways to engage their target audience and getting people talking and buzzing about the Mini brand. Berlin formed the base of their latest guerrilla marketing campaign, backed by social media technology and a bit of creativity to engage a global audience.

Mini’s marketing team installed a branded Photo booth on one of Berlin’s busiest streets, and asked visitors to wear a pair of specific head phones and have their photograph taken for their chance to win a Mini. The ear phones were designed to resemble the wing mirrors of the mini. The resulting image was then digitally inserted into an advert along side the Mini, within the familiar Mini branded adverting format, with the supporting slogan ‘Be Mini’. The finished image was displayed on a giant digital billboard across the street for all to see.

Be Mini - Guerrilla Marketing Campaign

This resulted in the people of Berlin texting, photographing, uploading images & video, sharing content, and taking about the marketing event through the usual social media sites such as Twitter, Facebook and YouTube.

To engage a world wide audience in the marketing activity, Mini didn’t just stop there, they introduced a custom-built Facebook App. This App brought the photo booth to the comfort of your own home through Facebook, allowing you to take a photo of yourself using your webcam and some carefully designed graphic headphones digitally overlaid to form part of the finished image. All you had to do was to position your head in the right place within the template and click for your chance to win a mini.

It’s a very creative and clever idea, designed to create a buzz on the street itself, along with people advertising the product through social media, backed by a social media engagement interface to capture a global audience.

If you want more information on how social media marketing can help you business, then contact the Urban Giants Design studio to arrange a chat.

www.urbangiants.co.uk
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At Urban Giants Design we like to encourage our clients to be creative and get out there and make an impact through something different, either through traditional media or social media marketing. We are currently delivering social media seminars at Business Link’s Start Your Business Events where we discuss just that, demonstrating how big brands such as Ikea and Levi’s use simple but clever ideas and a mixture of on and offline marketing to create a giant impact.

It’s easy for small businesses to think, ‘well these are big household brands, how can my small business do something like that?’, but you’d be wrong to think that. These ideas are generally very low cost, they use existing technology, and best of all other people do the advertising for you in the end… all you need is a little creativity.

Local luxury lingerie designer, Michelle Taylor from Tallulah Love, has demonstrated just that with her recent flash mob style hijacking of the Turner Prize at Gateshead’s Baltic art gallery. Well, maybe more flasher mob to be fair, ha ha!

Tallulah Love Luxury Lingerie

The Tallulah Love Luxury Lingerie team set about creating a PR promotional stunt which would get people talking about their brand through word of mouth, Twitter, Facebook, YouTube and through mobile technology. It is a giant accolade for the region and the Baltic to secure the hosting of this years Turner Prize, as it’s such a high profile creative event, with a high profile media presence to match. So, if you can engineer something creative around it’s launch then that would be ideal… and that’s exactly what Michelle had planned.

She gathered together a group of young female models by recruiting through friends on Facebook and Twitter (all of which were capable of keeping a secret! Which was vital.) and planned a flash mob style fashion show at the opening of the Turner Prize 2011. For those who don’t know, flash mobbing is where you get a group of people to turn up to a public location and then they perform a routine to the public, such as singing or dancing usually, which was recently made most famous by T-Mobile TV advertising.

Each model was briefed (pardon the pun) and then given a set of lingerie form the Tallulah Love range. A big red bus was then sourced to transport all of the Tallulah’s to the location on the night.

The Tallulah Love Bus

Clues and teasing messages were given by the Tallulah team through their social media sites, such as Twitter and Facebook, hinting as to what was planned, when, but not where. Readers and followers had to stay tuned to discover more clues, and finally where the location was on the day. If the location was leaked too early then the promotional stunt wouldn’t have worked as the element of surprise would have been lost. This generated more followers, and along with it people discussing the Tallulah Love brand name across the social media platforms, increasing brand awareness as a result.

Once the event grew closer the location was revealed, Michelle and the team boarded the bus to travel to Gateshead’s Millennium Bridge to cause a stir. Once there the models strutted their stuff wearing nothing but Tallulah Love Luxury Lingerie and a cheeky smile, catwalking across the iconic Millennium Bridge and outside the Baltic art gallery. The models were also accompanied by Newcastle based musicians ‘My other Life band’ who providing the love themed backing tracks to the performance.

Tallulah Love on Gateshead's Millennium Bridge

Tallulah Love Models outside The Turner Prize 2011

The event caused quite a stir both inside and outside the Turner Prize 2011 launch event, with many people not only talking about Tallulah Love Luxury Lingerie, but photographing and videoing the promotional stunt to send to friends and upload to social media sites, in addition to texting their friends. It also generated much media interest through, newspapers, magazines and TV coverage. The event also coincided with the launch of Tallulah Love’s first promotional video launch… http://youtu.be/p9r0ndpFjaw

So it just goes to show you that you don’t have to be a massive household brand to create a giant impact, all you need is a little bit of imagination and planning. Well done to Michelle, the Tallulah Team and all of the models involved for braving the cold for the greater good! A fantastic campaign and a giant impact! Hopefully this will inspire more of you to think and create something a little different.

Michelle Taylor with the Tallulah Lovelies

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Urban Giants Design were recently selected to design the branding and promotional marketing material for this years Marketing the Art of event at the Sage in Gateshead - 10 November 2011

MTAO11 Brand indentity

We were delighted and flattered to have been selected to brand and provide marketing support for such a high profile event in the region.

Urban Giants were asked to develop the brand identity for this years event, and develop the brands image with a new twist for the supporting marketing material. We have designed and been involved with the brand identity, flyers and leaflets, advertising for printed publications, digital advertising banners, Twitter page design, event brochures and booklets, event stage design (with Spacecraft Events), digital presentation templates and the website design (supporting Koodoo Creative who did the programming).

MTAO11 Website (design only)

The event this year has a digital focus, centring around brand positioning across digital platforms, social media marketing, mobile technologies and developing new technologies. It’s a creative event at the cutting edge of technology and marketing, aimed at inspiring and opening the minds of creatives and general business owners alike.

For more information on the event:

Twitter: @Marketingartof
Website: www.marketingtheartof.com

We look forward to seeing you there!

www.urbangiants.co.uk
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Urban Giants Design are again proud to be part of the Start Your Business Events series hosted by Business Link. This is the third or forth year we’ve been selected to be part of this event series as an advisor and to deliver free creative seminars, and we love helping and supporting new business startups within the region.

The event is free and designed to give free advice across a range of business support subjects and areas, to anyone who is looking to start a business, in the process of launching a new business, or a young business which would like some support to develop. Experts can advise you on anything from finance to logistics.

Our role at the event is to provide you with free advice on how to create a company name and the things to consider, designing and developing your brand, brand protection, identifying and profiling your customers, advertising and marketing ideas, marketing strategies, website design and development, social media marketing… basically anything to do with design, marketing or promoting your business. We’ll just sit with you and have a real good chat about your business and things you need to think about and consider, what you realistically need in place to launch and then how to stage your marketing as you grow.

In addition to our advisors role, we have also been selected by Business Link to deliver a short seminar on Social Media Marketing for your business. We cover what social media actual is, open your mind to what it’s actual potential is and what it can be used for, and how that actually impacts on your business. No jargon, no magic, just good honest advice… that’s just the way we work.

Two weeks ago the first of the four events was held at Sunderland’s Stadium of Light, where we spoke to a lot of fantastic people with some really exciting business potential, which was a pleasure. One of those people said this about us ‘10 mins with Urban Giants today, and i learned more about marketing and reaching out to customers than I have in the 5 years on my own.’ which is a nice thing to hear!

This Saturday is the second event of the series, which is being held at Newcastle Civic Centre. The event runs from 10am til 4pm, so feel free to call down and pick some brains, including ours, and to really find out what to do to get your idea off the ground and made into reality. We look forward to meeting you there!

If you can’t make the event then there are two other events, in Alnwick and Middlesbrough, which you can discover more about by visiting www.sybevents.co.uk.

If you can’t make any of the events, feel free to give us a call to arrange a meeting to discuss your new business on 01429 277 604

We look forward to seeing you there!

www.urbangiants.co.uk
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Urban Giants Design were recently approached to design a brand identity for a new hair & beauty salon based in the north east. Initially we were asked to assist with brand name generation around a concept/theme and then to design the logo and branding to communicate that through.

The concept was set around creating angels and heavenly relaxation, along with a feeling of bliss and purity. We set about researching other salons with a similar theme and words associated with the chosen concept, to ensure that we created something unique and without any brand clash issues. Finally we established the name ‘Seraph Hair & Beauty’, which is the highest order of angels which sat above the throne of God.

Once the brand name had been established, we then set about the difficult task of trying to design a logo which represented the Seraph concept, but which also communicated the business itself, which is hair & beauty. We wanted to do this in a modern and clean way, avoiding all of the cliched cherub like representations you might expect. As you can see from the brand sample below, we did this by combining expanded wings with the natural flow of hair, complimented by a halo. The head brand device was printed in metallic Pantone Gold to help give that special heavenly feel to the stationery and print promotion.

Seraph Hair & Beauty Brand Identity

The brand identity was then translated through to store signage for the front of the salon, internal signage, stationery, flyers, advertising, loyalty cards, price lists and other promotional material, with a view to developing a website in the near future backed by a social media presence.

We specialise in logo design, brand identity, corporate identity, brand design, brand strategies, brand roll out, brand guidelines, brand consistency and a brand new way of thinking. Can you tell we love branding? So, if you’d like to discuss your companies branding, please contact Urban Giants on 01429 277 604 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk
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