Urban Giants Design have worked with North East based soccer scholarship specialists GlobalSport right from the beginning, helping them launch their business. We developed their branding, stationery, marketing materials, exhibition stands and content managed website.
Following on from their initial success with providing USA Soccer Scholarship routes for North East youngsters, GlobalSport have expanded their business into a training academy, back by education & adult learning courses. For which, Urban Giants have designed and developed a range of marketing material to help them launch the additional service offering, including a sub-brand identity for GlobalSport Academy, A5 brochures, branded A4 document folders, popup banner stands, outdoor banners, advertising poster series, branded YouTube channel, branded PowerPoint templates, desktop branding and a custom built CMS website.
For us it’s important to visually communicate the feel of what a business has to offer, along with a clear indication of it’s trading quality and values. GlobalSport are passionate about football / soccer, that’s obvious, but they are also massively driven and dedicated to the development of young people in sport. With this in mind we decided to design and develop the poster series to make the young players the heroes, and the main focus of the campaign.
To begin with we were provided with a range of amateur photographs from live academy training game days direct from the GlobalSport Academy. We then set ourselves the task of making these players look like true soccer stars of the future, providing inspirational poster “pinups” for younger players to aspire to and admire, like something from a magazine.
Although the photographs aren’t too bad, they weren’t of the quality we’d normally use and class as suitable for commercial campaign release, so we had our work cutout to make this happen… Photoshop and a creative eye at the ready!
We developed the slogan ‘UNLEASH YOUR TALENT’ (#unleashyourtalent) and went for a dramatic visual impact, with the players isolated in full focus of the viewer.
FINAL ARTWORK FOR POSTER DESIGNS:
As you can see from the artwork above, we masked out the players from their original photographs, then overlaid them into fire inspired backgrounds. At which point we applied a fireball, additional light traces and smoke effects to increase the drama. In addition to that, we colour balanced the players in terms of saturation and lighting, then we applied coloured lighting overlays to generate reflective elements from the background fire. All of these small details help to bring all of the images together and blend as a unit.
In addition to this, we also removed all original badges and sponsorship information from the players original strips, recoloured them in the GlobalSport brand colours, finally applying GlobalSport badges and sponsorship branding. The branding follows the contours and lighting patterns of the shirt itself to ensure it looks real.
Two more players were then added to the poster series…
FINAL ARTWORK FOR POSTER DESIGNS:
We consistently applied the theme across all posters, varying the backgrounds and positioning, whilst maintaining unified colouring and lighting.
The poster series is not only effective as an offline marketing solution, it is also highly effective and having a big impact through social media channels. Each poster has been uploaded to the GlobalSport Facebook page, with each player tagged in the photograph. This has then created a real buzz with those involved and all of the social friends of those players, creating a large amount of coverage within the desired target audience group.
It just goes to show you what an impact you can have if you inject some creative thinking and really understand your audience / target market, to make what could have been just another average poster into something with interest and impact.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at firstname.lastname@example.org
T: 0191 377 0933
A: Durham, UK
Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking