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Good use of digital creative technology or a grave mistake?

At Urban Giants Design we always have an eye out for emerging technology and new creative uses of technology and design, so we can therefore provide our clients with the best information possible.

Sometimes technology is used in ways that you can only stand back in ore and applaud, and other times technology is used for technologies sake with awful consequences. The starting point should always be, what’s the best way of communicating this information from A to B, and not how can we shoe-horn this technology in to the solution because I like it. Be aware of all the options and select the most intelligent way to solve your issue.

One thing that’s grabbed our attention in the past week has been the introduction of QR codes on gravestones. I can see both the positive and the negative viewpoints on this, and at present I’ve got to be honest the jury is still out for me.

QR Codes on Gravestones

QR Codes on Gravestones

 

For those who don’t know, QR Codes are those strange little square barcode looking things that are beginning to appear everywhere. These codes can be easily generated online using sites such as www.qrstuff.com, which is free. You can generate a QR code for just about anything, from a website link, to a YouTube video, through to a PDF document, which can be handy when used in conjunction with marketing campaigns where space is at a premium.

In order to read the QR code, you need a smart phone and a barcode reader App, such as RedLaser, which again should be free. You just open the App hold your phone over the barcode and click scan, just the same as taking a photo, and then it does whatever it’s supposed to do.

So, having said all of that, you can now picture the scene with people stood in graveyards with their mobiles out scanning gravestones. Spike Milligan famously said he wanted “I told you I was sick” writing on his gravestone, but I’ve never heard anyone saying they’d like a QR code on theirs?!

The QR codes are being used to point people to a website or social media platform which holds, information, photographs and videos of the buried individual so you can see who they really were. In someways I can see the good in this, but in others I just think that anyone who actually knew that person doesn’t need this, and it could easily be exploited for negative reasons, such as trolling.

Let us know your thoughts on the issue, along with any other strange uses of technology, via our Twitter account @UrbanGiants

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

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