New brand for Audit FE is quality

Urban Giants Design were recently approached by new business startup, Audit FE, to design and develop a brand identity and marketing strategy to launch their business.

Audit FE are auditing & quality specialists within the Further Education sector, supporting FE Colleges and private training providers. Audit FE provide a range of auditing services to ensure Further Education providers meet and satisfy all criteria outlined by funding organisations such as the SFA, along with ensuring businesses are efficient with an underpinning quality improvement framework in place and adhered to. These are vital elements in ensuring a high OFSTED inspection grade for any training or education provider. In addition to these core services, Audit FE also provide assistance with administrative tasks and support with student learner surveys etc.

We wanted to produce an efficient brand identity with a suggestion of the services the company provides to its educational client base. This was achieved through a clean and simple typeface, accompanied by a brand device mimicking a document icon. The greeking of the type within the documents are stripped back F & E characters, purely using the horizontal elements of the characters. The full stop and tick are symbolic of the successful and efficient audit completion of those documents.

Audit FE Logo & Brand Identity

Audit FE Logo & Brand Identity

Following on from the brand identity, we were commissioned to produce marketing material for Audit FE to establish and raise brand awareness across both print and digital platforms, including leaflets, email stationery, content managed website and social media marketing.

Audit FE - Leaflet Design

Audit FE – Leaflet Design

The design of the leaflet was an extension of the brand identity, in that the coloured channels expanded on the story of the brand device, suggesting information being obtained from various areas coming together to complete a successful audit. We selected famous quality driven quotes to accompany both the leaflet and website designs.

Audit FE - Website Design & Development

Audit FE – Website Design & Development

We continued the branding through to the website, driving the quality quotes through an animated slideshow on the homepage utilising the colours established within the leaflet design. This provides instant recognition through consistency of design. The flashes of bold, bright colours provides a visual breath of fresh air within a profession and industry which can often be pigeon-holded as being “stuffy” or “boring”.

Visit: http://www.auditfe.co.uk

Audit FE - Website Design & Development

Audit FE – Website Design & Development

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk


T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

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