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New Website Design for Nouveau Fitness

Urban Giants Design have been working with North East based Dance & Fitness specialists, Nouveau Fitness, for a few years now, providing branding & logo design, design for printed marketing material, social media marketing, digital promotion, exhibition stand design and creative advice.

We’ve recently rebranded Nouveau Fitness to provide them with a fresher feel and to reflect their continued growth, development and progression to provide a more accurate communication of where they are now.

Nouveau Dance & Fitness - Brand Identity

Nouveau Dance & Fitness – Brand Identity

Initially starting with the brand identity and print based promotional material we set a more clean and bold brand style for the business. It was essential to ensure that the brand communicates a professional but creative feel, whilst also ensuring it remains appealing to all ages across the board, both male and female.

To view the branding and printed promotional material for Nouveau Fitness, please view our portfolio.

Once the brand style had been established across the printed suite of marketing material, we then translated the brand through to the website. The website provided an added challenge in that it needed to also attract businesses, government initiatives such as Change 4 Life, and public sector organisations.

With this in mind we designed and developed the website based on our own custom built content management system, which will allow Nouveau Fitness to adapt, grow and develop their website along with their business. The CMS gives them the power to add, edit and delete pages, menu options, content, images, news, events and even an e-Commerce shop.

In order to cater for all viewers of the site, we’ve added some nice little features whilst retaining a professional feel. For example, the user can change the colour scheme of the site from blue to pink, inline with the brand colours, in order to suit their own viewing preference. The main menu and gallery are both very tactile and fun to use, with smooth sliding and perspective based rollovers. Embedded professional video content on the homepage is also engaging for visitors to the site, explaining what Nouveau Fitness is about, providing a clear picture of the service they provide.

Nouveau Dance & Fitness - Website Design (Blue)

Nouveau Dance & Fitness – Website Design (Blue)

Nouveau Dance & Fitness - Website Design (Pink)

Nouveau Dance & Fitness – Website Design (Pink)

To complete the rebrand, Nouveau Fitness’s social media marketing platforms have also been updated with the same brand style to consistently communicate the same message across all communication points.

The custom built content management system also has inbuilt search engine features to allow Nouveau Fitness the ability to customise their search response. In addition to this it also has Google Analytics built in to provide an insight into searching and traffic response, developing a clear picture of the websites success, and the impact any offline marketing may have on increased traffic.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk

www.urbangiants.co.uk

T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

 

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