Nikon goes to the wall

Don’t worry Nikon hasn’t gone bust or anything, they’ve just launched a new digital camera with a twist you’ll like, and every other digital camera manufacturer will no doubt copy.

At Urban Giants we are always on the look out for new design ideas. Nikon have recently launched the Coolpix S1000pj & Coolpix S1100pj, which feature built-in projector. This means you can take your shots and then project and display them on any surface you like (just about). This saves you having to huddle around the back of your camera, passing it around, or hunting for your cables and laptop to transfer it for display. It’s also an interesting alternative to the digital photo frame, providing it has a setting to animate a slideshow of your shots to the projector?!

The Coolpix S1100pj even comes in Urban Giants brand colours!

Nikon Coolpix S1000pj

Nikon Coolpix S1100pj

The Nikon Coolpix S1000pj & Coolpix S1100pj also allow you to shoot video in HD 720p, which would be a good use for the projector.

The advert for the S1000pj is terribly corny and will make you cringe, but it demonstrates the product reasonably well…  “OK ladies, say cheese”.

I think this concept is a good design idea, and would be interesting for commercial creative purposes, and possibly exhibitions. Over the year I think we’ll see a lot more cameras with built in projectors, or mini pocket projectors you can plugin to your camera. There are mobile phones with built-in projectors going on sale in Japan as we speak.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk


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