The Employability Trust

At Urban Giants Design we’ve designed and developed branding and marketing strategies for a range of companies across a multitude of commercial sectors.

We’ve recently been selected to brand and creatively support a new venture which is set to make a giant impact within the East Durham area. The Employability Trust is a social enterprise company which is being setup to give people a chance to get a foot in the door of employment as a result of real industry standard training.

The Trust’s founder and CEO Bill Marley has a driving vision to provide individuals of East Durham and the surrounding areas with the necessary training required to establish themselves within a highly competitive market, through instilling the world-class skills he has developed over the last 35 years. Bill has been privileged enough to have worked with a multitude of automotive giants, such as Toyota, Peugeot and Nissan, in addition to working with Caterpillar, MFI, Black & Decker and NSK across the food, woodworking and manufacturing sectors.

Bill is keen to share his mission to promote best practice, share knowledge, improve communication at all levels, and is very passionate about the development of young people.

The Employability Trust currently occupies a 1,500sq ft industrial unit with Peterlee’s industrial estate, capable of facilitating a wide range of remedial work and production line tasks, in addition to their storage facilities.

Our job was to design and develop a brand identity for The Trust in addition to a multitude of printed and digital based marketing materials, such as banner stands, brochures, corporate stationery, social media marketing and a CMS driven promotional website.

As part of a phased development, initially we have designed and developed the brand identity, encompassing the underlying values of the Trust. We were keen to communicate the main aim of the trust, in that they give you the ability to gain employment, which we’ve achieved through the separation of the word “Employ-Ability” and the introduction on an approving tick symbol.

Employability Trust Brand Identity

Employability Trust Brand Identity

The brand uses a clean, efficient layout, which reflects the way in which the Trust will operate. The typeface selected also communicates the same values with it’s clean, open style. The introduction of green within the corporate colour palette is intended to give a positive feeling, with a “go” attitude, reflecting the fresh start and new talent involved in the process.

The brand has then been applied and translated through to corporate branded stationery, brochures and promotional banner stands for trade shows and exhibitions. The printed marketing material features actual photography from the Trust’s unit, documenting the first cohort of dedicated team members to enrol within the Trust, which was an important feature.

Employability Trust Brochures

Employability Trust Brochures

Employability Trust Promotional Banner Stand

Employability Trust Promotional Banner Stand

The Employability Trust has just launched and has already secured commercial contracts with book publishing giants, and internationally renowned manufacturing companies. They have also received commercial backing from a multitude of large corporate companies and organisations.

Bill continues to engage local and regional companies with a view to facilitating and outsourcing production tasks on their behalf. The Trust also continues to seek your support with the donation of equipment and materials, from paint through to IT equipment, office furniture and manufacturing machinery. So if you or anyone you know would like to support a fantastic cause within the region, boosting employment, please contact The Employability Trust on 0191 587 9797 for further details.

The new brand identity is set to be rolled out across both printed and digital marketing material in the coming months as part of a phased development, along with a social media presence and corporate website.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, call us on 0191 377 0933 or email us at creative@urbangiants.co.uk


T: 0191 377 0933
A: Durham, UK

F: /urbangiants
T: @urbangiants

Branding & Logo Design | Graphic Design | Design for Print | Marketing | Creative Public Speaking

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